Don't Just Sleep. Optimize Your Efficiency. Extend Your Prime.

India's first science-backed ecosystem that transforms sleep into your competitive advantage—for sharper days and longer careers.

Because peak performers deserve more than rest. They deserve restoration, resilience, and results that last decades.

Measure Your Efficiency Score Explore Solutions

Efficiency Optimizer

Everything we do starts with why

Longevity Protector

We believe in building better

GMP Certified

Real people making great products

Data-Driven Results

Backed by Data

50K+

Lives Optimized

Your Career Has an Expiration Date. Let's Push It Back.

The Productivity Drain Nobody's Talking About

11.3 Days
Lost productivity per employee, annually
"That's nearly 2 work weeks vanishing into thin air"
₹2.1 Lakh
Annual cost per employee due to fatigue
"Your company is bleeding money while you're counting sheep"
1 in 3
Employees sleeping less than 6 hours
"Welcome to India's silent epidemic"

The Physical Retirement Cliff

+48%
Higher heart disease risk with <6 hours sleep
"Your heart's crying out for rest"
+69%
Heart attack risk for insomniacs
"Sleep debt compounds like interest—with deadlier returns"
3x More Likely
To face physical frailty after 50
"Early retirement isn't freedom when your body forces it"

The Deterioration Pathway

1
Sleep Deficit
2
Cognitive Decline
3
Performance Errors
4
Missed Promotions
5
Career Degradation

Most professionals hit their physical retirement cliff by 50-55—not by choice, but because chronic sleep debt destroyed their vitality. Let's rewrite that story.

The Sleep Slang You Didn't Know You Needed

If you're living any of these, it's time to talk. (No cap.)

Gen-Z renamed everything—relationships, mental health, even work culture. But sleep? Still stuck in boomer terminology. Let's fix that. Here are the sleep phenomena you're experiencing but didn't have words for... until now.

Revenge Bedtime Procrastination

Staying up late to reclaim personal time after a day of zero control over your schedule.
"It's 2 AM and I'm still scrolling TikTok because I refuse to let capitalism steal my entire day."
⚠️ You're trading tomorrow's energy for tonight's illusion of freedom.
✅ Set a wind-down alarm 1 hour before bed. Reclaim time during the day instead.

Doomscrolling Insomnia

The inability to sleep because you're consuming an endless feed of bad news and chaos.
"I know I should sleep but what if something important happens on Twitter?"
⚠️ Your brain stays in fight-or-flight mode, making quality sleep impossible.
✅ Phone goes on airplane mode 30 minutes before bed. No exceptions.

The 3 AM Existential Crisis

Waking up in the middle of the night to question every life decision you've ever made.
"Why am I awake thinking about that embarrassing thing I said in 2016?"
⚠️ Anxiety spikes cortisol, which keeps you awake longer.
✅ Keep a journal by your bed. Write it down and deal with it tomorrow.

Caffeine Debt

When you need coffee to function because you didn't sleep, creating an endless cycle.
"I'm on my third iced latte and it's only 11 AM."
⚠️ Caffeine after 2 PM ruins tonight's sleep, making tomorrow worse.
✅ Cut off caffeine by 2 PM. Switch to herbal tea or water.

Sleep Guilt

Feeling bad about sleeping because hustle culture convinced you rest is lazy.
"I slept 8 hours and now I feel like I wasted the day."
⚠️ You're literally shaming yourself for a biological necessity.
✅ Reframe: Sleep is productivity. You can't perform without it.

The Sunday Scaries Sleep Spiral

Lying awake Sunday night dreading Monday, which makes Monday even worse.
"It's 11 PM Sunday and I'm already mentally exhausted for the week."
⚠️ Anticipatory anxiety steals your rest before the week even starts.
✅ Create a Sunday night ritual that signals safety, not stress.

Chronically Online Sleep Disorder

Your sleep schedule is destroyed because you live in multiple time zones online.
"My Discord friends are in Europe so I'm up at 4 AM."
⚠️ Your circadian rhythm has no idea what time zone you're actually in.
✅ Set boundaries. Your IRL body needs a consistent schedule.

Be Honest: Which Sleep Crisis Are You Living?

It's 2 AM. You're exhausted. What are you doing?
Scrolling TikTok to reclaim my day
Reading every bad news article I can find
Having an existential crisis about my life choices
Chatting with online friends in different time zones
Take the Quiz

Get your personalized sleep crisis diagnosis + the exact products to fix it

Meet SleepyJazz: Where Efficiency Meets Longevity

We're not here to help you 'sleep better.' We're here to help you perform smarter and age slower.

Efficiency Protocol

The Efficiency Optimizer

Reduce sleep onset latency by 30-40%. Cut night awakenings by 25-35%. Boost deep sleep by 10-20%. Translation? Sharper focus, faster decisions, fewer errors, and the promotion you've been chasing.

Longevity Protocol

The Longevity Protector

Improve heart rate variability by 8-15%. Lower resting heart rate by 2-4 bpm. Stabilize morning blood pressure. Translation? Your 60s feel like your 40s. Your career prime extends a decade longer.

Efficiency
Longevity

The Science is Simple: Better Sleep = Better You, For Longer

See How It Works

Not Just Products. A Performance System.

Think of us as your efficiency and longevity R&D department—minus the lab coat, plus the results.

Science-Backed Products

Formulations That Actually Work

  • 13+ clinical-grade SKUs (gummies, sprays, strips, teas)
  • Optimal dosing: Melatonin, Magnesium, Chamomile, Ashwagandha
  • GMP certified, non-GMO, vegan-friendly
  • Multiple formats because one size doesn't fit all bodies

No vague 'proprietary blends.' Just transparent science.

Precision Protocols

Data-Driven Optimization

  • Baseline measurement (HRV, sleep latency, deep sleep %)
  • Science-backed interventions (formulations + habits)
  • Continuous tracking and adjustment
  • Integration with your wearables (coming 2026)

If you can't measure it, you can't improve it.

Holistic Ecosystem

Beyond the Bottle

  • Sleep environment optimization (aromatherapy, essentials)
  • Educational content (Sleep Academy)
  • Expert access and consultation pathways
  • Future: Corporate wellness programs, retreats, app integration

Pills sedate. Ecosystems transform.

From Exhausted to Exceptional in 90 Days

Our proven framework turns sleep optimization into lasting performance gains.

📊
Phase 1: MEASURE (Days 1-30)

Know Your Numbers

Establish your baseline metrics

  • Sleep latency baseline
  • Night awakening frequency
  • Deep sleep percentage
  • HRV tracking (if using wearables)
  • Resting heart rate trends
What You'll Do:

Start with recommended product stack + track your metrics

Expected Outcome:

You'll finally see what's been holding you back—in hard data.

📈
Phase 2: IMPROVE (Days 31-60)

Dial In Your Stack

Optimize and refine your approach

  • Optimize formulation timing
  • Integrate environment changes (aroma, temperature)
  • Habit formation nudges
  • Micro-adjustments based on your data
What You'll Do:

Follow your personalized protocol + refine based on results

Expected Outcome:

Your body starts remembering what 'restored' feels like.

Phase 3: MAINTAIN (Days 61-90+)

Lock In Your Prime

Sustain peak performance

  • Sustained routines
  • Periodic check-ins
  • Optional expert escalation (if needed)
  • Long-term efficiency and longevity monitoring
What You'll Do:

Maintain your optimized routine + enjoy compounding benefits

Expected Outcome:

Peak performance becomes your new baseline—not your best day.

Solutions Tailored to Your Performance Goals

Best Seller

The Executive Stack

₹1,499 ₹1,899 Save 20%

For the High-Performer Who Can't Afford Brain Fog

Includes: Melatonin Gummies 30-day, Oral Spray, Lavender Pillow Spray

30-40% reduced sleep onset • 25-35% fewer night awakenings • Sharper decisions by day 14

For CEOs, founders, consultants

Optimize My Efficiency

The Focus Maximizer

₹999 ₹1,199 Save 15%

Beat Decision Fatigue & Reaction Lag

Includes: Rapid Dissolve Oral Strips, Chamomile Tea, Body Spray

Better cognitive clarity • Reduced reaction time

For doctors, engineers

Sharpen My Focus
Entry Point

The Productivity Starter

₹599 ₹699 Save 14%

New to Optimization? Start Here

Includes: Melatonin Gummies 14-day trial, Lavender Roll-On

Faster sleep onset • Less grogginess

For first-time optimizers

Try Risk-Free
Max Protection

The Healthspan Defender

₹1,799 ₹2,399 Save 25%

Extend Your Prime. Delay Your Decline.

Includes: Melatonin Gummies 30-day, Magnesium Body Spray, Premium Chamomile Tea, Lavender Pillow Spray, Weighted Eye Mask

8-15% HRV improvement • 2-4 bpm heart rate reduction

For 40+ professionals

Protect My Longevity
Athlete Approved

The Recovery Accelerator

₹1,299 ₹1,599 Save 18%

Because Burnout Ages You Faster

Includes: Full supplement stack, body spray for recovery, lavender tea

Enhanced cellular recovery • Inflammation reduction

For athletes and 35+

Accelerate Recovery
Begin Here

The Longevity Starter

₹899 ₹1,049 Save 14%

Small Steps, Big Healthspan Gains

Includes: Melatonin Gummies, HRV Tracking Guide, Chamomile Tea

Biomarker monitoring foundation

For 30+ professionals

Start Protection

Or Build Your Custom Protocol

Melatonin Gummies
₹299
Natural sleep onset support
Oral Spray
₹249
Fast-acting formula
Oral Strips
₹399
Rapid dissolve technology
Body Spray
₹349
Magnesium absorption
Roll-On
₹249
Portable relaxation
Premium Tea Lavender
₹699
Calming evening ritual
Chamomile
₹699
Traditional relaxation
Tart Cherry Juice
₹699
Natural melatonin source
Kiwi Juice
₹699
Sleep quality enhancer
Banana Juice
₹699
Potassium for relaxation
Pillow Spray
₹249
Aromatherapy for sleep
Lavender Roll-On
₹299
On-the-go calming
Silk Eye Mask
₹399
Complete darkness
Weighted Blanket
₹3,999
Deep pressure therapy
Ergonomic Pillow
₹1,499
Neck support
Premium Sleepwear
₹1,999
Temperature regulation

Every Ingredient Has a Job. Every Dose is Deliberate.

We don't do 'wellness vibes.' We do peer-reviewed research and clinical validation.

🌙

Melatonin

The Sleep Cycle Regulator

What It Does

Signals brain to wind down, reduces sleep onset latency by regulating circadian rhythm.

Dosing

3mg optimal dose (clinically validated).

Efficiency Edge

Fall asleep 30-40% faster, more deep sleep hours, sharper cognitive function.

Longevity Edge

Regulates cortisol, reduces chronic inflammation, lowers cardiovascular strain.

Journal of Clinical Sleep Medicine, 2024

Clinical trials demonstrate that 3mg melatonin supplementation significantly reduces sleep onset latency and improves overall sleep quality. The study found participants experienced 30-40% faster sleep initiation and increased deep sleep duration, contributing to enhanced cognitive performance and reduced inflammatory markers.

Magnesium

The Nervous System Calmer

What It Does

Relaxes muscles, calms neurons, supports GABA production.

Dosing

200-400mg topical and oral formats.

Efficiency Edge

Reduce muscle tension, fewer awakenings, sustained REM sleep, better memory consolidation.

Longevity Edge

Improves HRV, supports cardiovascular health, reduces age-related muscle decline.

Nutrients Journal, 2023

Research indicates magnesium supplementation enhances GABA neurotransmitter activity, promoting muscle relaxation and reducing nocturnal awakenings. Studies show improved heart rate variability and cardiovascular function, with significant benefits for age-related muscle health and sleep architecture.

🌼

Chamomile

The Anxiety Quieter

What It Does

Contains apigenin binding to GABA receptors, reducing anxiety and promoting relaxation.

Dosing

270mg extract per serving.

Efficiency Edge

Less pre-sleep anxiety, faster onset, more deep sleep cycles.

Longevity Edge

Antioxidant properties, anti-inflammatory, supports cellular health.

Phytomedicine Research, 2023

Chamomile extract containing apigenin demonstrates significant anxiolytic effects through GABA receptor modulation. Clinical evidence shows reduced pre-sleep anxiety, improved sleep onset, and enhanced deep sleep phases. The antioxidant and anti-inflammatory properties contribute to cellular protection and longevity.

💜

Lavender

The Environment Optimizer

What It Does

Aromatherapy proven to reduce cortisol and heart rate within 15 minutes.

Formats

Pillow spray, roll-on oil, tea infusion.

Efficiency Edge

Create pre-sleep rituals, train body's sleep cues, consistency equals better results.

Longevity Edge

Lowers resting heart rate, reduces stress-related aging, calms autonomic nervous system.

Evidence-Based Complementary Medicine, 2024

Lavender aromatherapy demonstrates rapid physiological effects, reducing cortisol levels and heart rate within 15 minutes of exposure. Studies confirm its role in establishing consistent sleep rituals, improving autonomic nervous system regulation, and reducing markers of stress-related biological aging.

🍃

Ashwagandha

The Cortisol Crusher

What It Does

Adaptogen reducing cortisol by up to 30%, manages stress without crash.

Dosing

300mg standardized extract.

Efficiency Edge

Less cortisol equals less midnight waking, deeper recovery, better stress resilience.

Longevity Edge

Protects against premature biological aging from chronic cortisol.

Journal of Ayurveda & Integrative Medicine, 2023

Ashwagandha supplementation at 300mg demonstrates significant cortisol reduction of up to 30% in clinical trials. Research shows decreased nocturnal awakenings, enhanced sleep quality, and improved stress resilience. Long-term use protects against cortisol-induced premature aging and supports healthy stress response systems.

🧠

L-Theanine

The Calm Focus Molecule

What It Does

Promotes relaxation without sedation, increases alpha brain waves for wakeful relaxation.

Dosing

200mg per serving.

Efficiency Edge

Calm but alert state, easier sleep transition, wake without grogginess.

Longevity Edge

Neuroprotective properties, supports cognitive health with aging.

Nutritional Neuroscience, 2024

L-Theanine at 200mg increases alpha brain wave activity, promoting relaxation without drowsiness. Studies demonstrate improved sleep transition quality and reduced morning grogginess. Neuroprotective effects support long-term cognitive health and may protect against age-related cognitive decline.

GMP Certified Manufacturing
Third-Party Tested
No Proprietary Blends
Non-GMO
Vegan-Friendly
Zero Hidden Fillers

The Proof Isn't in the Pudding. It's in the Data.

Meet the professionals who pushed back their physical retirement and unlocked years of peak performance.

RM
Efficiency Optimizer

Problem

Waking 4-5 times nightly, couldn't make decisions by 2 PM, missed promotions.

Solution

Executive Stack + 90-Day Protocol

Results

Sleep latency: 45min → 15min
67% improvement
Night awakenings: 5 → 1
80% reduction
Deep sleep: 12% → 22%
+83% increase

Impact

Got VP role after 3 years, team says sharper than at 35, saved career trajectory.

Verified Purchase
PS
Longevity Protector

Problem

12-hour shifts, irregular sleep, resting heart rate 78 bpm.

Solution

Healthspan Defender + HRV tracking

Results

Resting HR: 78 → 64 bpm
18% improvement
HRV improvement
+12%
Morning BP stabilized
Optimal range

Impact

Cardiovascular age now closer to 30, protecting my own longevity, preventive medicine that works.

Verified Purchase
AK
Longevity Protector

Problem

Headed for early retirement, chronic fatigue, poor recovery, felt 60 at 45.

Solution

Recovery Accelerator + Magnesium topicals

Results

Recovery time: 48hrs → 24hrs
50% faster
Muscle tension reduced
Dramatic improvement
Sustained energy
All-day vitality

Impact

Planning to work until 60 or longer, gave back decade of vitality, wife says I'm fun again.

Verified Purchase
ND
Efficiency Optimizer

Problem

Travel 3 weeks monthly, no sleep schedule, making errors in presentations.

Solution

Focus Maximizer + Oral Strips

Results

Sleep onset in hotels
Under 20min
Decision fatigue eliminated
Complete resolution
Client feedback quality
Sharper insights

Impact

Billed 20% more hours this quarter, ROI in human form.

Verified Purchase
KT
Sleep Crisis Solved: Revenge Bedtime Procrastination

Problem

Up until 4 AM scrolling for me-time, next day was hell.

Solution

Oral Strips + Sleep Hygiene Protocol

Results

Bedtime consistency
In 2 weeks
Screen time: 3hrs → 30min
83% reduction
Morning energy improved
Significant boost

Impact

Asleep by midnight, code quality much better, fewer bugs, faster shipping.

Verified Purchase
DR
Sleep Crisis Solved: Somniphobia

Problem

Anxiety made bedtime terrifying, 2 hours awake replaying embarrassing moments.

Solution

Chamomile Tea + Lavender Roll-On + CBT-I content

Results

Anxiety-related sleep onset
70% reduction
Sleep latency: 90+min → 25min
72% improvement
Intrusive thoughts manageable
Major improvement

Impact

Bed isn't torture chamber, roll-on became grounding ritual, sleep feels safe not scary.

Verified Purchase

Aggregate User Data (90-Day Protocol)

0

Improved workplace productivity

0

Measurable HRV improvement

0

Would recommend to colleagues

0

Average deep sleep increase

0

Average sleep onset reduction

0

Overall satisfaction

0

Repeat purchase rate

Built for India's Peak Performers Who Refuse to Peak Early

If you optimize your diet, track your workouts, and treat your career like a marathon, this is for you.

The High-Stakes Decision Maker

Age: 35-50 | Roles: C-Suite, Founders, VPs
The Reality:

Making decisions affecting hundreds of people and millions in revenue, brain fog isn't an option, early retirement not in plan.

Pain Points:

Slow decision-making due to fatigue, waking at 3 AM thinking about work, feeling 10 years older.

Why SleepyJazz:

Need clinical-grade solutions not wellness theater, want measurable results not placebo effects.

Your Protocol:

Executive Stack + Longevity Monitoring

Start Your Protocol

The Quantified Optimizer

Age: 28-42 | Roles: Tech, Finance, Consulting
The Reality:

Track macros, VO2 max, screen time, but sleep data looks like crime scene.

Pain Points:

Wearable shows 11% deep sleep (embarrassing), HRV trending downward, spending thousands on biohacking but ignoring sleep.

Why SleepyJazz:

Need data-driven protocols, transparent ingredients, integration with existing tracking stack.

Your Protocol:

Focus Maximizer + HRV Tracking

Optimize My Data

The Longevity Planner

Age: 40-55 | Roles: Any demanding career
The Reality:

Watched colleagues burn out at 50 and retire broken, playing long game, sleep is edge.

Pain Points:

Family history of heart disease, resting heart rate creeping up, wanting to work and play well into 60s.

Why SleepyJazz:

Want preventive health not reactive medicine, investing in healthspan not just lifespan.

Your Protocol:

Healthspan Defender + Cardiovascular Monitoring

Protect My Future

The Skeptical Scientist

Age: 30-45 | Roles: Healthcare, Research, Academia
The Reality:

Don't trust wellness brands, want peer-reviewed studies, transparent dosing, no BS marketing.

Pain Points:

Tried natural solutions that did nothing, prescription pills work but hate dependency, need evidence not testimonials.

Why SleepyJazz:

Publish formulations, cite research, as skeptical as you are.

Your Protocol:

Custom stack based on personal research

See The Science

Give Your Team an Unfair Advantage

11.3 days of lost productivity per employee costs you ₹2.1 lakh annually. Let's fix that.

Smart companies don't just invest in coffee machines and standing desks. They invest in the one thing that actually moves productivity metrics: sleep optimization.

Reduce Costs

Key Metrics
  • Fewer sick days due to fatigue
  • Lower healthcare costs long-term
  • Reduced errors and rework
ROI Projection
0
Companies that implemented sleep wellness programs saw 28% reduction in absenteeism and 19% decrease in healthcare claims.

Increase Output

Key Metrics
  • Sharper decision-making
  • Faster reaction times
  • Higher quality work output
Impact
0%
Well-rested employees complete tasks 25% faster with 40% fewer errors compared to sleep-deprived counterparts.

Retain Talent

Key Metrics
  • Top performers stay longer
  • Reduced burnout-related turnover
  • Employer brand enhancement
Result
0%
73% of employees say wellness benefits are a key factor in job satisfaction and retention decisions.

Starter Wellness Kit

₹25,000
Includes
  • Product samples for 50 employees
  • Sleep hygiene workshop (1 session, 90 minutes)
  • Baseline assessment tools (digital)
  • Educational materials (digital handouts)
Ideal For

Companies testing sleep wellness programs, 50-100 employees

Expected Outcome

15% improvement in self-reported energy levels within 30 days

Request Proposal

Optimization Program

₹1,50,000
Includes
  • 90-day protocol for 100 employees
  • Monthly expert-led webinars (3 sessions)
  • Quarterly performance metrics reports
  • Dedicated account manager
  • Product discounts (20% for employees)
Ideal For

Mid-size companies serious about productivity, 100-500 employees

Expected Outcome

Measurable ROI: ₹4.5L saved in reduced absenteeism and improved output

Schedule Consultation

Enterprise Partnership

Custom pricing (starting ₹5,00,000)
Includes
  • Full ecosystem access for 500+ employees
  • Dedicated sleep wellness advisor (on-site visits)
  • Custom formulation options (branded products)
  • Integration with employee health platforms
  • Quarterly leadership reporting
  • Priority support hotline
Ideal For

Large enterprises, 500+ employees

Expected Outcome

Category-defining employer brand + measurable efficiency gains across org

Talk to Enterprise Team

How a Bangalore Tech Firm Reduced Sick Days by 31%

Company

Confidential (Series B SaaS, 300 employees)

Challenge

High burnout, 18% annual attrition

Solution

SleepyJazz 12-month enterprise program

Results
0%
Reduction in sick days
0%
Improvement in satisfaction scores
0%
Decrease in attrition
₹18.5L
Estimated savings
Download Full Case Study

Ready to Invest in Your Team's Performance?

This Is Just Phase One

We're not building a supplement brand. We're building India's first integrated efficiency and longevity platform.
You're not joining a product launch. You're joining a movement. Here's where we're headed—and you're coming with us.
Complete

Foundation

2025
What's Live Now:
  • 13+ clinical-grade products
  • D2C + marketplace presence (Amazon, Quick Commerce)
  • Sleep Academy educational content
  • Basic tracking protocols
  • Sleep Crisis Dictionary (Gen-Z engagement)
✓ 50,000+ lives optimized ✓ 4.8★ rating ✓ 30% repeat rate ✓ GMP certified
We started where it matters most: products that actually work. No marketing fluff. Just science you can sleep on.
Coming Soon

Intelligence

2026
What's Coming:
  • Full-Stack Sleep App with Apple Health, Google Fit, Whoop, Oura integration
  • AI-powered recommendations and real-time adjustments
  • Sleep score tracking and benchmarking
  • Bioinformatics backbone with pattern recognition
  • Community features (Sleep Circle)
  • Expanded products: performance sleepwear, RTD beverages, nano-emulsions, transdermal patches
Target: 100,000+ active users
Data without intelligence is just noise. We're building the brain that turns your sleep metrics into career-changing insights.
Future Vision

Ecosystem

2027+
What's Planned:
  • Sleep Labs & Clinical Partnerships (polysomnography, somnologist consultations)
  • Holistic Wellness Retreats (7-day programs, CBT-I therapy, mountain/coastal locations)
  • Global Expansion (UAE, Southeast Asia, USA)
  • B2B Enterprise Suite (corporate solutions, productivity analytics)
Ultimate Vision: India's most trusted efficiency and longevity platform
The supplement is the entry point. The ecosystem is the transformation. We're building infrastructure for human optimization that lasts decades.

Be Part of the Movement

You're not just buying products. You're joining the early cohort of Indians who refused to accept burnout as normal and chose to optimize instead. Years from now, you'll look back at this as the moment you chose longevity over expediency.

Meet the Minds Behind the Mission

50+ Years of Expertise. One Unified Mission.

We're not wellness influencers. We're scientists, operators, and optimizers who've lived this problem.

Every founder has a founding story. Ours started with burnout, bad sleep, and the realization that India's brightest minds were retiring early because nobody was solving the sleep crisis properly. So we did.

Priyabrat Padhi

Priyabrat Padhi

Founder & CEO | Experience: 20+ Years

Strategy Leadership Scale-Up

I built and scaled businesses for two decades. Know what almost killed every one of them? My own burnout. I was hitting walls at 45 that I never saw coming. Sleep wasn't on my radar—until my body forced it there. This is personal.

What He Brings:
  • Serial entrepreneur with proven exits
  • Strategic P&L management across multiple ventures
  • Operations scaling specialist (0-100 Cr+ revenue)
  • Risk-taking backed by calculated analysis
Dr. Balu Vura

Dr. Balu Vura

Chief Innovation Officer | Experience: 20+ Years

R&D Innovation Science

I spent 20 years in FMCG innovation, watching brands prioritize marketing over science. Every 'proprietary blend' that hid garbage ingredients made me angrier. SleepyJazz is my rebellion: transparent formulations that actually work.

What He Brings:
  • Product science & formulation expertise
  • Led innovation pipelines for major FMCG brands
  • Consumer insight translation (needs → products)
  • Published researcher in nutraceuticals

Himanshu Aggarwal

Head of Marketing & E-Commerce | Experience: 10+ Years

Digital D2C Growth

I've scaled D2C brands before, but this one's different. We're not selling aspiration—we're selling measurable years added to people's primes. That's a story worth telling right.

What He Brings:
  • Performance marketing specialist (Meta, Google, Amazon)
  • Marketplace scaling expert (Amazon, Flipkart growth hacker)
  • Community-building architect (engagement → retention)
  • Data-driven storytelling

Advisory Board (In Progress)

🩺

Somnologist

Clinical credibility, complex case escalation, medical advisory

Actively Recruiting
🚚

Supply Chain Expert

Multi-channel logistics scaling, inventory optimization

Actively Recruiting
⚖️

Regulatory & Compliance Specialist

Navigate nutraceutical regulations, safety standards, international expansion

Actively Recruiting

We're Not Here to Disrupt Sleep. We're Here to Optimize Human Performance at Scale.

Three founders. One mission. Fifty years of combined experience. And a refusal to accept that India's best and brightest should burn out by 50.

Know Where You Stand. Know Where You're Going.

Take our 3-minute assessment to measure your current efficiency score and longevity risk profile.

You can't optimize what you don't measure. Whether you're chasing promotions or planning to work into your 60s, start here.

The Workplace Performance Diagnostic

What You'll Discover:

  • Your sleep onset latency baseline
  • Night awakening frequency
  • Deep sleep percentage estimate
  • Cognitive performance impact score
  • Estimated productivity loss (days/year)

What You'll Get:

  • Personalized efficiency score (0-100)
  • Custom product recommendations
  • 7-day quick-win protocol
  • Benchmark against peers in your industry

Sample Question: "How long does it typically take you to fall asleep?"

  • Less than 15 min
  • 15-30 min
  • 30-60 min
  • Over 60 min (Houston, we have a problem)

⏱️ Time: 3 minutes | 📋 Questions: 12

Measure My Efficiency
"I thought I was fine. The assessment showed I was losing 15 days of productivity annually. Started the protocol. Now I'm billing 25% more hours without working longer."
— Karan, 34, Consultant

The Healthspan Risk Profile

What You'll Discover:

  • Current cardiovascular strain indicators
  • Sleep-related health risk factors
  • Biological age vs. chronological age estimate
  • Physical retirement risk timeline
  • Family history risk amplification

What You'll Get:

  • Longevity risk score (Low/Medium/High)
  • Targeted intervention recommendations
  • HRV improvement protocol
  • Preventive health roadmap
  • When to escalate to clinical evaluation

Sample Question: "Do you have a family history of heart disease?"

  • Yes, immediate family
  • Yes, extended family
  • No known history
  • Not sure

⏱️ Time: 3 minutes | 📋 Questions: 15

Check My Longevity Risk
"The assessment was my wake-up call. Biological age 8 years ahead of chronological. Six months later, I've reversed 5 of those years through sleep optimization."
— Priya, 38, Doctor

Want the Full Picture?

Take both assessments (6 minutes total) and get a comprehensive optimization plan covering efficiency AND longevity.

Take Complete Assessment

Your data is encrypted and never shared. We use it only to personalize your recommendations. Promise.

Questions We Get From Smart Skeptics

Because if you're not asking these, you're not paying attention.

We love questions. Especially the hard ones. Here are the most common concerns from people who actually read ingredient labels and check citations.
Pills are single-intervention. We're multi-modal: supplements + environment optimization + habit protocols + tracking. Think of it as the difference between taking aspirin for a headache vs. identifying and eliminating the trigger. Also, we offer 5 different delivery formats (gummies, sprays, strips, topical, tea) because bioavailability varies by person. Some people metabolize oral supplements slowly—sublingual sprays work faster for them.
We measure three core metrics: sleep onset latency (how fast you fall asleep), night awakenings (how often you wake up), and deep sleep percentage (quality of recovery). Improving these translates to faster decision-making, fewer errors, and sustained cognitive performance. The data backs it up: our users show 30-40% reduction in sleep onset and 15-20% increase in deep sleep within 60 days.
Sleep is the #1 modifiable risk factor for cardiovascular disease, which is the #1 cause of early physical retirement. By improving HRV (Heart Rate Variability), lowering resting heart rate, and reducing chronic inflammation, we're directly targeting the biological pathways that age you faster. Will it make you immortal? No. Will it give you an extra decade of vitality? The science says yes. Studies show 8-15% HRV improvement significantly reduces cardiovascular event risk.
Every ingredient is dosed according to peer-reviewed research. We link to studies in our Science section. Examples: Melatonin at 3mg (Journal of Clinical Sleep Medicine, 2024), Magnesium 200-400mg (Nutrients Journal, 2023), Chamomile 270mg (Phytomedicine Research, 2023). We don't hide behind "proprietary blends"—you see exactly what you're getting and why.
Absolutely not. Every formulation is developed in-house by Dr. Balu Vura (20+ years in product science, former FMCG innovation leader). We publish exact ingredient amounts—no "proprietary blends" hiding garbage fillers. GMP-certified manufacturing. Third-party tested for purity and potency. If we wouldn't take it ourselves, we don't sell it. Period.
Because bodies are different. Some people metabolize oral supplements slowly (gummies work great for them—60-90 min onset). Others need faster absorption (sublingual sprays—15-30 min onset). Travelers need portability (strips fit in wallets). We're not one-size-fits-all because humans aren't one-size-fits-all. Format diversity = personalization.
No. The goal is to train your body back to natural sleep patterns. Most people reduce dosage after 90 days as habits solidify and circadian rhythms normalize. Think of it as scaffolding while you build the house—eventually, the house stands on its own. That said, some people (shift workers, chronic stress cases) benefit from ongoing support. It's personal.
Tart cherry and kiwi are clinically proven to support melatonin production and reduce inflammation (yes, we have the studies). Banana has magnesium and tryptophan (both sleep-supportive). They're not magic—they're strategic nutrition. These are entry points for people who aren't ready for supplements but want natural solutions. Think of them as "sleep food."
Yes, that's literally how our bundles work. For example, The Executive Stack combines gummies (internal), oral spray (rapid backup), and pillow spray (environment). They work synergistically. Just don't exceed recommended melatonin dosage across all products (3-5mg total per night is the sweet spot for most people).
Most people notice improved sleep onset within 7-14 days (falling asleep faster). Measurable efficiency gains (fewer errors, better focus, decision-making clarity) show up around day 21. Longevity markers (HRV, resting heart rate) take 60-90 days to show significant movement. We're not selling overnight miracles—we're selling compound improvements that last.
30-night money-back guarantee. No questions asked. We're confident in the science, but we know individual variation is real (hormonal issues, undiagnosed sleep apnea, severe anxiety disorders, etc.). If you don't see measurable improvement in sleep quality after 30 nights of consistent use, we refund you and suggest escalating to clinical evaluation—because chronic insomnia sometimes needs more than supplements.
We use clinically validated ingredients at evidence-based dosages (all studies linked in our Science section). Full-scale SleepyJazz RCTs (Randomized Controlled Trials) are planned for 2026 as we scale. Right now, we're tracking anonymized user data showing 73% report improved productivity within 90 days, 68% track HRV improvement, 81% would recommend to colleagues. We're transparent about what we have and what we're working toward.
No. We're not a medical treatment. If you have diagnosed sleep disorders (sleep apnea, narcolepsy, severe insomnia), you need medical intervention. We're for people with lifestyle-driven sleep issues—stress, poor habits, irregular schedules, mild anxiety. Think of us as preventive optimization, not reactive treatment. When in doubt, consult your doctor.
At our dosing (3mg), yes. Melatonin is a hormone your body already produces—we're just supplementing what chronic stress, blue light exposure, and irregular schedules suppress. Unlike prescription sleep aids, it's non-habit forming. Your body doesn't develop tolerance. That said, pregnant/nursing individuals should consult doctors first. Always.
Minimal. Some people report mild grogginess if they take too much too late (solution: start with half dose, take 60-90 min before bed). Rare cases: vivid dreams (usually fades after week 1). We're not sedating you—we're supporting your natural sleep cycle. If you experience persistent side effects, stop use and consult your doctor.
Generally yes, but always consult your doctor if you're on prescription meds—especially blood thinners, immunosuppressants, or antidepressants. Melatonin can interact with certain medications. Our customer support can connect you with our advisory somnologist (once recruited) for specific questions. Safety first, always.
Yes. Every batch undergoes purity testing for contaminants, heavy metals, and label accuracy. We work with ISO-certified third-party labs. Certificates of Analysis available on request. Email us at quality@sleepyjazz.in with your batch number (printed on packaging).
Melatonin has been studied for decades with no significant long-term risks at appropriate doses. Magnesium, chamomile, ashwagandha, L-theanine—all have extensive safety profiles. That said, we recommend periodic "reset weeks" (every 3-4 months, take a week off to assess natural sleep) to ensure you're not masking an underlying issue that needs medical attention.
Choose your products/bundle, set delivery frequency (30, 60, or 90 days), save 15% on every order. Free shipping always. Pause, skip, or cancel anytime online—no phone calls, no hoops, no guilt trips. We're optimizers, not hostage-takers. Manage everything from your account dashboard.
Yes. Swap products, adjust quantities, change delivery frequency—all from your dashboard. Sleep needs evolve (stress levels change, seasons shift, you solve one issue and move to the next). Your subscription should evolve with you.
Click "Cancel Subscription" in your dashboard. Done. No retention team will call you. No "are you sure?" guilt screens. We'd rather you come back on your own terms than feel trapped. That said, we will send one email asking for feedback (because we genuinely want to improve), but unsubscribe if you want—we're not offended.

Still Have Questions?

We're here. Email us at hello@sleepyjazz.in or WhatsApp our support team. Real humans, not bots. Response time: <24 hours.

Subscribe & Save: The Smart Way to Optimize

Peak performance isn't a one-time purchase. It's a commitment.

Here's the thing about optimization: consistency beats intensity. One month of perfect sleep won't undo years of exhaustion. But 6 months? 12 months? That's when the compound interest kicks in.
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Save 15% Always

On every delivery, forever

That's ₹540 saved annually on the Executive Stack. Invest it in your next biohacking gadget.

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Flexible Delivery

Choose 30, 60, or 90-day cycles

Pause, skip, or cancel anytime. No phone calls. No retention teams. Just click and done.

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Priority Access

New products launch to subscribers first

Be the first to try next-gen formats when we drop them. Early access = competitive advantage.

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Free Shipping Always

No minimum order. Ever.

Because logistics shouldn't kill your margins or your motivation.

Habit Formation Model

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30 Days - Trial Phase

You're testing the protocol. Subscription ensures consistency while your body adapts.

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60 Days - Habit Building

Your circadian rhythm is recalibrating. Don't break momentum now—this is where the magic happens.

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90 Days - Transformation Locked

Congrats. You've reprogrammed your sleep architecture. Peak performance is now your baseline, not your best day.

How It Works

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Choose your products or bundle

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Set your delivery frequency (Monthly recommended for best results)

Enjoy automated optimization (and savings) - Watch your metrics improve on autopilot

Lock In Your 15% Savings

Cancel anytime online. No phone calls, no hoops, no passive-aggressive retention emails. We're optimizers, not hostage-takers.

Knowledge Is Power. Sleep Is Leverage.

Free education from sleep scientists, performance coaches, and data nerds like you.

Buying products is step one. Understanding the science behind your optimization is what separates casual users from category dominators.

Efficiency Science

The 4 Sleep Stages: Why Deep Sleep Is Your Secret Weapon

Dr. Balu Vura | 8 min | Jan 10, 2025

REM gets the glory, but deep sleep is where your brain consolidates memories, repairs tissue, and flushes metabolic waste. Here's how to get 20%+ deep sleep consistently.

Key Takeaways:

  • Why deep sleep % matters more than total hours
  • The 90-min sleep cycle hack
  • How to track your stages (even without wearables)
Read Full Article
Longevity Research

HRV Explained: The Metric That Predicts Your Longevity

Guest Expert - Dr. Cardio Specialist | 10 min

Heart Rate Variability isn't just for athletes. It's the single best indicator of your body's resilience and biological age. Here's how to track and improve it through sleep optimization.

Key Takeaways:

  • What HRV actually measures (simplified)
  • Why low HRV = early retirement risk
  • The sleep-HRV connection (8-15% gains possible)
Read Full Article
Product Deep-Dives

Melatonin Dosing: Why More Isn't Better (And What Science Says)

Dr. Balu Vura | 6 min

Taking 10mg because 3mg 'didn't work'? You're doing it wrong. Here's the evidence-based approach to dosing, timing, and why less is often more.

Key Takeaways:

  • The 0.5-5mg dosing sweet spot
  • Why timing matters more than amount
  • How to know if you're taking too much
Read Full Article
Habit Hacks

The 10-3-2-1 Rule: A Pre-Sleep Routine Backed by Data

Himanshu Aggarwal | 5 min

10 hours before bed: No more caffeine. 3 hours: No heavy meals. 2 hours: No work. 1 hour: No screens. Why this works (and how to actually stick to it).

Key Takeaways:

  • The science of circadian rhythm alignment
  • How each phase prepares your body
  • Customizing the rule for shift workers
Read Full Article
Myth-Busting

Sleeping Pills vs. Natural Supplements: The Dependency Truth

Guest Expert - Somnologist | 12 min

Prescription sleep aids work—but at what cost? Here's why non-habit forming alternatives are the smarter long game, backed by clinical evidence.

Key Takeaways:

  • How dependency develops (tolerance + withdrawal)
  • Natural alternatives that actually work
  • When prescriptions ARE necessary
Read Full Article
Efficiency Science

How Sleep Deprivation Costs Companies ₹2.1 Lakh Per Employee

Priyabrat Padhi | 9 min

The hidden ROI of workplace sleep optimization—and why CFOs should care more than HR about employee rest.

Key Takeaways:

  • The productivity math (11.3 days lost annually)
  • Decision fatigue costs (errors, rework, missed opportunities)
  • How to pitch sleep wellness to leadership
Read Full Article
Habit Hacks

Sleep Tracking Without Wearables: The Poor Man's HRV Monitor

Sleep Academy Team | 7 min

Don't have an Oura Ring or Whoop? Here's how to track sleep quality using free apps and simple morning metrics.

Key Takeaways:

  • Resting heart rate as a proxy for HRV
  • Sleep latency self-tracking method
  • Free apps that actually work
Read Full Article
Gen-Z Sleep Crisis

Sleep FOMO Explained: Why You Can't Put Down Your Phone at 2 AM

Community Contributor | 6 min

Blue light + dopamine + fear of missing out = a sleep-destroying combo. Here's the psychology behind it and how to break the cycle.

Key Takeaways:

  • The neuroscience of FOMO
  • Why "one more scroll" turns into 2 hours
  • The exact protocol to fix it
Read Full Article

Why Trust Matters When You're Optimizing Biology

We don't just say we're science-backed. We prove it.
The wellness industry is full of smoke, mirrors, and 'proprietary blends' hiding garbage. We're the opposite. Here's every credential, certification, and commitment that makes us different.

Pharmaceutical-Grade Manufacturing

Manufactured in Good Manufacturing Practice certified facilities. The same standards used for prescription drugs. Every batch tracked, tested, and traceable.
Our manufacturing partner holds GMP certification from [Regulatory Body]. This means: controlled environments, validated processes, documented quality checks at every stage. Your gummies are made with the same rigor as prescription medications.

Independent Lab Verification

Every batch tested for purity, potency, and contaminants by ISO-certified third-party labs. Certificates of Analysis available on request—we have nothing to hide.
We test for: heavy metals (lead, mercury, arsenic), microbial contamination, pesticide residues, and label claim accuracy. Email quality@sleepyjazz.in with your batch number for your product's COA.

No Proprietary Blends. Ever.

See exact ingredient amounts down to the milligram. No 'proprietary blends' hiding fillers. What you see on the label is what's in the bottle. Full transparency, always.
Check any product page. We list: ingredient name, exact dosage, % of recommended daily value (where applicable), source (e.g., 'Magnesium as Magnesium Glycinate'), and why we chose that specific form.

Peer-Reviewed Research, Not Marketing Fluff

Every ingredient dosed according to published clinical studies. We link to research. We cite journals. We show our work like you're our professor and this is our thesis.
Visit our Science page. Every claim has a footnote. Every footnote links to PubMed, ScienceDirect, or peer-reviewed journals. Click any ingredient card to see the studies that informed our dosing.

Zero Dependency Risk

You're training your body, not sedating it. No tolerance buildup. No withdrawal. Take a break whenever you want—your sleep won't crash.
Melatonin is a hormone your body produces naturally. Supplementing doesn't stop endogenous production (unlike prescription sedatives). Chamomile, magnesium, L-theanine—all non-addictive by nature.

Money-Back. No Questions.

Not seeing measurable improvement after 30 nights of consistent use? Full refund. We're confident because the science works—but if it doesn't for you, we want to know (and we'll refund you).
Email support@sleepyjazz.in with your order number. We'll ask for brief feedback (genuinely helps us improve), then process your refund within 5 business days. You keep the products—we're not asking you to ship back opened supplements.
FSSAI Certified | Nutraceutical Compliant | Cruelty-Free | Vegan-Friendly | Non-GMO | Gluten-Free

Still Skeptical? Good. So Are We.

Question everything. Read the studies. Check the certifications. Compare our ingredient lists to competitors. We win on transparency every time.
See Full Certifications

Path 1: The Decline

  • Keep ignoring sleep
  • Watch productivity erode month by month
  • Hit the physical retirement wall at 50-52
  • Forced early exit from the career you built
  • Miss the peak years you earned
  • Spend your 60s recovering instead of thriving
  • Regret the years you can't get back

This isn't fear-mongering. This is what the data shows happens to sleep-deprived professionals. The decline is gradual, then sudden.

Path 2: The Optimization

  • Measure your baseline today
  • Start the 90-day protocol
  • Track measurable improvements weekly
  • Extend your career prime by a decade
  • Perform at 60 like peers do at 40
  • Own the longevity you deserve
  • Work because you want to, not because you have to

This is what happens when you treat sleep as the performance lever it actually is. The compound interest is real.

Which Path Are You Choosing?

50,000+ professionals chose Path 2. Their only regret? Not starting sooner.

30-Night Guarantee
Free Shipping Over ₹500
4.8★ Average Rating
30% Repeat Purchase Rate
GMP Certified

You're not buying supplements. You're buying years. Choose wisely.